Chairman's Message

David Haddad

SMA 2019 Chairman

David Haddad

THIS IS MEDIA! The theme for the SMA 2019 was set with the intention of shining a spotlight on the media industry and a desire to celebrate the great work produced by all industry professionals. We come to work each day with the single task of helping our clients achieve their outcomes. Each year the landscape in which we operate continues to evolve and challenge us in achieving that task. The SMA exists to recognise agencies, individuals, clients and partners who have succeeded at that task and have created effective and memorable campaigns, and the positive outcomes of those efforts.

With a long history of celebrating the media industry in Singapore, the SMA provides a platform for agencies, clients and media partners to share their best work from the year. Our hope is that the SMA 2019 will in-fact attract new prospects (talent and clients) to the industry through showcasing effective and engaging campaign work, and offering a showcase of the possibilities of our industry when we focus on client-centric business outcomes.

We’re a professional services industry with a strong backbone and heritage in connecting brands with audiences and consumers. With so many ways to exist in the media industry today, whatever your expertise, the SMA is a place where everyone in the industry has a voice and a platform. If your work is the best, it will be celebrated and part of the Singapore media industry showcase for 2019.

Everyone who works in the media industry wants to win and be on-stage at the SMA. There is nothing quite like that feeling of hearing your campaign and agency name called-out as a winner. We want to celebrate those teams, agencies and their client’s work, as the shining beacon and example of what the media industry is all about, and importantly what the media industry can do for marketing and business results. THIS IS MEDIA!

I would encourage all entries to the SMA 2019, no matter how small or big the campaign is, if the work has helped a client outcome in a positive way then it deserves to be recognized and the SMA 2019 is the perfect opportunity for that. I would also like to congratulate all shortlisted entries and the eventual winners at the SMA 2019 awards show, it truly is a fantastic achievement and a moment to remember throughout a career.

Finally, a very big thank you to all of the judges, awards show sponsors, volunteers and the 4As Singapore; your time and commitment to supporting the Singapore media industry showcase for 2019 is important and appreciated.

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